Agency:
Direct client
Client:
XGIMI
Services:
Creative Strategy - Production & Post-Production
Usage:
TV - Social Media

XGIMI, the leading brand in smart projectors. This summer it launched the MoGo 3 Pro worldwide. 

We competed to win the launch campaign in Europe and we won it :).

We had the brief to create inspiring and engaging video content, along with visuals, to showcase all the features of the MoGo 3 Pro.

Demonstrate the product's ability to be used in a variety of scenarios and environments, highlighting its versatility and convenience.

Redefine the perception of projectors and demonstrate how the MoGo 3 Pro integrates seamlessly into everyday life, appealing to both tech-savvy consumers.

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We also created concepts with a "WOW" effect to give notoriety to the projector for the launch of the campaign. In addition to more than 180 format and language adaptations.

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Finally, we accompanied the two days of shooting with product and lifestyle photo shoots with the actors and actresses of the campaign to provide the brand with enough material to publish on all its networks during the launch.

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