Nike Perfumes stands out for being one of the perfume brands for young people between 18 and 30 years old, more present and sold throughout the country.
This 2024 they launched the "RELOADED" collection with designed to capture the essence of urban life, incorporating modernity, individuality and authenticity through its unique fragrances.
2 fragrances for men and 2 fragrances for women created to evoke the dynamic energy and diverse sensations of city life.
We worked on a concept of a game between a man and a woman exchanging perfumes that seeks to position itself as an aspirational and sophisticated option within the fragrance market, focusing its proposal on sophistication and accessible luxury.
In addition, we also promote the TV launch of the collection with adaptations of specific networks and concepts based on current trends.