Agency:
Direct
Client:
MBT Footwear
Services:
Creative Strategy - Production & Post Production
Usage:
Social Media

MBT shoes, more appropriately known as an "anti-shoe," were created by Swiss engineer Karl Muller, inspired by a visit to Korea, where he discovered that walking barefoot in the rice fields relieved his back pain. After this, Karl Muller devoted himself to studying the technology of barefoot walking and sought to help modern people experience the sensation of walking on soft surfaces. 

After years of development and research, MBT shoes were launched in 1996.

Recently, MBT shoes are sold in more than 20 countries around the world and have gained great popularity due to its pioneering vision of the "Bare foot" sole and technology.

For them we developed different videos around the functional use of their shoes not only for therapy but also as sport shoes and their benefits.

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.