RELOADED COLLECTION LAUNCH SPOT

Brummel is one of the TOP SELLING brands of DE RUY perfumes. 

Part of a very emblematic and high quality fragrance that has been linked to Spanish society since the 1980s.

Now it faces the challenge of renewing and making the brand more timeless , so that without harming the perception of current consumers, we can expand and update the perception of the brand and the target.

We were asked to make a 20-second spot for the Christmas campaign to project this vision, the first spot since 1989.

We did it through its new product BRUMMEL PREMIUM, with the same essence as always, but with double the concentration and an incredible pack that dresses in black.

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SOCIAL MEDIA

We also complement the campaign with social media concepts to help nurture the social networks during the campaign.

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LIFESTYLE SHOOTING

We also took advantage of the shooting of the spot to complement the material with a parallel photo shoot to provide the brand with as much material as possible to leverage the traction of the Brummel community.